In the dynamic landscape of social media, I specialize in crafting captivating visual stories. With a profound understanding of algorithms and audience dynamics, I design strategic visuals that authentically resonate. Your brand's digital journey is an intricate narrative, and as a graphic designer, I'm here to help you visually, shape its journey.
WINK EYEWEAR
SOCIAL MEDIA CAMPAIGN “EXPLORE YOUR TRUE STYLE”
As a vibrant brand tailored for young women aged 18-45, the primary objective for its social media strategy was unmistakable: to foster a digital presence that resonated with the brand's essence—hip, enjoyable and a vibrant spectrum, reaching a diverse range of personalities and empowering women to express their authentic style.
Graphic Design Strategy
For Wink Eyewear, the graphic design strategy complements the social media approach by integrating vibrant colors, sleek typography, and captivating visuals.
The use of dynamic imagery showcasing individuals enjoying their eyewear enhances the brand's message of style and affordability.
Consistent application of design elements across various platforms reinforces brand recognition and reinforces Wink Eyewear's commitment to providing fashionable eyewear options.
Through strategic graphic design, Wink Eyewear captures the attention of its target audience, fostering engagement and loyalty in the competitive eyewear market.
Target Audience
Catering to women who prioritize style and fashion, Wink Eyewear sought to meet the eyewear needs of individuals seeking frames that harmonize with their personality, lifestyle, and budget.
Guidelines for Imagery
Imagery played a crucial role, depicting stylish, trendy, and modern scenes featuring women of diverse ages, ethnicities, and styles wearing the eyewear in various settings. The visuals aimed to spotlight the unique designs, colors, and shapes of the frames while underlining the brand's commitment to diversity and inclusivity.
Conclusion
Through the implementation of the social media strategy, Wink Eyewear aims to establish itself as a go-to destination for stylish and affordable eyewear options, fostering a vibrant and engaged community of fashion-forward individuals.
By delivering compelling content, engaging with followers, and maintaining a consistent brand presence across platforms, Wink Eyewear seeks to strengthen its position in the competitive eyewear market and drive growth and success in the digital space.
Social Media Strategy Wink Eyewear
Objective: To establish Wink Eyewear as a leading provider of stylish and affordable eyewear options while fostering a vibrant and engaging online presence that resonates with fashion-forward individuals.
Target Audience:
Fashion-conscious individuals aged 18-35 seeking trendy eyewear options.
Trendsetters and influencers within the fashion and beauty community.
Existing customers and brand advocates who value quality and affordability in eyewear.
Key Messages:
Commitment to offering stylish and affordable eyewear options for fashion-forward individuals.
Emphasis on quality, durability, and on-trend designs.
Focus on promoting self-expression and individuality through eyewear choices.
Content Strategy:
Product Showcases: Highlight the latest eyewear collections, featuring high-quality images and engaging captions that showcase the style and versatility of Wink Eyewear's products.
Style Inspiration: Provide fashion inspiration and styling tips, demonstrating how Wink Eyewear's glasses can elevate any look.
Behind-the-Scenes: Offer behind-the-scenes glimpses of the design process, manufacturing, and quality control procedures, emphasizing transparency and attention to detail.
User-Generated Content: Encourage customers to share photos of themselves wearing Wink Eyewear glasses, showcasing real-life examples of how the brand fits into their everyday lives.
Interactive Content: Host polls, quizzes, and interactive Q&A sessions to engage with followers and gather insights into their preferences and interests.
Platform Selection:
Instagram: Utilize Instagram as the primary platform for visual content, including product showcases, style inspiration, and user-generated content.
Facebook: Share longer-form content, such as blog posts, articles, and company updates, targeting a broader audience of potential customers and brand enthusiasts.
Twitter: Engage with followers in real-time, share quick updates, and participate in trending conversations within the fashion and eyewear communities.
Pinterest: Curate boards featuring Wink Eyewear products, style inspiration, and fashion trends, driving traffic to the website and increasing brand visibility among potential customers.
Measurement and Evaluation:
Track engagement metrics, including likes, comments, shares, and click-through rates, to gauge the effectiveness of content.
Monitor sentiment and feedback from followers through comments, direct messages, and customer reviews.
Measure the impact of social media campaigns on website traffic, conversion rates, and sales revenue.
Conduct regular social media audits to assess the performance of the strategy and identify areas for improvement.
Platform Selection:
Instagram: Utilize Instagram to showcase visually engaging content, including patient stories, behind-the-scenes footage, and user-generated content.
Facebook: Use Facebook for a more comprehensive approach, sharing a mix of educational content, patient stories, live events, and community updates.
Twitter: Leverage Twitter for real-time updates, announcements, and engaging with followers through hashtags and retweets.
LinkedIn: Target healthcare professionals and industry partners on LinkedIn, sharing informative articles, job opportunities, and hospital achievements.
TMC CHILDREN’S HOSPITAL
Helping Kids Be Kids Again
Social Media Strategy Plan for TMC Children’s Hospital
Objective
To establish TMC Children’s Hospital as a trusted provider of pediatric healthcare while cultivating a positive and engaging online presence that resonates with children, parents, and healthcare professionals.
Target Audience:
Parents of young children seeking pediatric healthcare services.
Children and adolescents who may be patients or siblings of patients.
Healthcare professionals specializing in pediatrics.
Key Messages:
Commitment to providing the best pediatric healthcare possible.
Emphasis on compassion, care, and understanding.
Focus on promoting a positive and supportive environment for children and families.
Content Strategy:
Educational Content: Share informative posts about pediatric health topics, including tips for parents, advice on child development, and updates on medical advancements.
Patient Stories: Highlight uplifting stories of children who have received care at TMC Children’s Hospital, showcasing their resilience and journey to recovery.
Behind-the-Scenes: Offer glimpses behind the scenes of the hospital, including interviews with healthcare professionals, tours of facilities, and insights into the day-to-day operations.
Community Engagement: Foster community engagement by hosting interactive events, such as Q&A sessions with pediatricians, virtual tours for prospective patients, and contests or giveaways.
Promotional Content: Promote hospital services, events, and initiatives, such as health screenings, vaccination drives, and fundraising campaigns.
Measurement and Evaluation:
Track engagement metrics, including likes, comments, shares, and click-through rates.
Monitor sentiment and feedback from followers through comments and direct messages.
Assess the impact of social media campaigns on website traffic, patient inquiries, and appointment bookings.
Regularly review and adjust the social media strategy based on performance data and audience feedback.
Graphic Design
The graphic design strategy played a crucial role in complementing and enhancing the overall social media strategy for TMC Children’s Hospital.
By incorporating bright colors, playful typography, and engaging visuals, the graphic design elements effectively convey the hospital’s friendly and approachable brand image. Imagery featuring smiling children, vibrant illustrations, and soft, rounded shapes evoke feelings of warmth, kindness, and care, aligning perfectly with the hospital’s message of hope, resilience, and community.
Through strategic graphic design, TMC Children’s Hospital effectively captured the attention of its target audience, fostered positive connections, and reinforced its position as a trusted provider of pediatric healthcare.
ON STAGE
SOCIAL MEDIA CAMPAIGN
Objective
To establish On Stage Entertainment Company as a premier destination for cutting-edge events and entertainment experiences, catering to a diverse audience of modern, bold, and hip individuals ages 18 to 45.
Target Audience:
Millennials, Gen Z individuals aged 18-45 who are passionate about art, music, and entertainment.
Urban trendsetters and cultural influencers who seek unique and memorable experiences.
Creative professionals and enthusiasts looking for opportunities to engage with emerging artists and performers.
Key Messages:
Commitment to delivering innovative and immersive entertainment experiences.
Emphasis on diversity, inclusivity, and cultural exploration.
Focus on fostering community and connection through shared artistic experiences.
Content Strategy:
Event Previews
Tease upcoming events and exhibitions with sneak peeks, behind-the-scenes footage, and artist highlights to generate excitement and anticipation.
Live Coverage
Provide real-time coverage of events, concerts, and festivals, including live performances, artist interviews, and crowd reactions to engage followers and create FOMO.
Artist Spotlights
Showcase emerging artists, musicians, and performers through in-depth interviews, profiles, and exclusive content to spotlight talent and build anticipation for their appearances.
User-Generated Content
Encourage attendees to share their experiences and memories from XYZ events by reposting user-generated content, photos, and videos, fostering a sense of community and connection.
Interactive Engagement
Host interactive polls, quizzes, and challenges to solicit feedback, preferences, and suggestions from followers, fostering engagement and building a sense of ownership and involvement.
Graphic Design Strategy
The graphic design strategy for On Stage Entertainment Company focuses on creating visually striking and dynamic content that reflects the brand's modern, bold, and hip identity. Key design elements will include:
Bold Typography
Utilize bold, eye-catching typography to convey energy and excitement, with modern fonts and stylized lettering that align with the brand's urban aesthetic.
Vibrant Color Palette
Incorporate a vibrant and diverse color palette that reflects the diversity and vibrancy of On Stage events, with bold hues and contrasting tones that evoke emotion and capture attention.
Dynamic Visuals
Create dynamic and visually engaging graphics, animations, and videos that showcase the energy and atmosphere of On Stage events, with bold shapes, textures, and patterns that add depth and dimension to the brand's visual identity.
Creative Collage
Experiment with creative collage techniques to layer images, textures, and illustrations in unexpected and visually compelling ways, creating a sense of depth and complexity that reflects the multifaceted nature of On Stage entertainment experiences.
Through a combination of strategic social media and graphic design strategies, On Stage Entertainment Company will elevate its online presence and engage its target audience in meaningful and memorable ways, solidifying its position as a leading destination for cutting-edge events and entertainment experiences.
Platform Selection:
Utilize Instagram as the primary platform for visual content, including event highlights, artist features, and user-generated content, leveraging Instagram Stories and Reels for real-time engagement.
Share longer-form content, event announcements, and behind-the-scenes footage on Facebook, targeting a broader audience of potential attendees and brand enthusiasts.
Engage with followers in real-time conversations, share event updates, and participate in trending topics and hashtags within the entertainment and cultural spheres.
TikTok
Tap into the younger demographic with creative and engaging short-form videos, challenges, and trends that showcase the energy and excitement of On Stage events and performances.
Cervantes Institute of New York City
Social Media Graphic Design and Digital Marketing
The Instituto Cervantes is a renowned institution dedicated to the promotion of Spanish language and the culture and arts of Spain worldwide. With headquarters in Madrid, Spain, and branches in over 40 countries, including one in New York City, the institute serves as a hub for Spanish language learners, cultural enthusiasts, and scholars alike.
As the digital media manager for Instituto Cervantes in New York City, my role involved creating cohesive and engaging graphics and imagery for social media and digital marketing campaigns. While I was not responsible for developing the institute's branding and visual identity, I worked closely with the established guidelines to ensure that all graphics and content maintained a consistent look and feel.
Additionally, I managed all social media platforms for the institute, including Facebook, Twitter, Instagram, and LinkedIn. This included crafting compelling copy, scheduling posts, responding to inquiries, and analyzing performance metrics to optimize engagement and reach.
By leveraging the institute's branding and visual identity, I was able to create impactful and visually appealing graphics that effectively communicated our message and resonated with our audience. Through strategic social media management and engaging content creation, we successfully promoted Instituto Cervantes' mission and initiatives, furthering our reach and impact in promoting Spanish language and culture in New York City and beyond.
The following are concepts created for Instituto Cervantes New York City’s 2022 arts and culture season.