TMC Children’s Hospital
Design brief:
To create a fun and friendly visual identity for a children's hospital that appeals to children, parents, and healthcare professionals.
Imagery should be bright, colorful, and playful and design elements should be appropriate for a hospital setting but also convey a sense of warmth, kindness, and care. Overall TMC’s imagery is professional yet approachable and kid-friendly.
TMC Children’s Hospital sought to apply the visual identity to various materials, such as signage, printed materials, website design, social media graphics, and promotional items, to create a recognizable and appealing brand image.
The color scheme for TMC Children’s Hospital is bright and playful, featuring a mix of warm and cool colors that appeal to children. These colors are chosen for their vibrancy and ability to create a cheerful and optimistic atmosphere, conveying a sense of comfort, hope, and healing.
The logo for TMC Children's Hospital is more than just an image, it's a symbol of hope, love, and compassion. The four shapes that form two hearts and are all linked together represent the unity between children, families, healthcare professionals, and the community. These hearts symbolize the love and care that goes into every interaction and every decision made at the hospital, as well as the resilience and strength of the children and families who walk through its doors.
The hearts, linked together, symbolize the connection and support between everyone involved in the care of the children, as well as the connection between the children themselves.
The photography is a celebration of strength, resilience, and hope, portraying children who are strong, happy, and capable of achieving their dreams, no matter the challenge. The imagery serves as a reminder that positivity and optimism can carry us through even the most difficult of times. Ultimately, the message conveyed through the visuals is one of trust and confidence, assuring children and their families that their health is in good hands and that they have the potential to conquer the world.
Helping kids be kids again…
The tagline "helping kids be kids again" summarizes the mission of the children's hospital by emphasizing the importance of creating an environment that allows children to be themselves and experience joy. It reinforces the visual and brand identity by being playful, fun, and inspiring, promoting a sense of normalcy and happiness for the children.
