On Stage Visual Identity Design Brief
Background: On Stage is an entertainment company that focuses on art, theatre, concerts, music, festivals, and movies. They are a modern and dynamic company that values creativity, passion, and innovation. They require a new visual identity that reflects their modern, fun, and artsy style while incorporating bold colors and geometric shapes.
Objectives: The primary objective of this project is to create a visually appealing and modern brand identity for On Stage that reflects their values and captures the attention of their audience. The new visual identity should:
Be easily recognizable and memorable
Be visually striking and bold
Reflect the modern, bold, and creative style of the company
Incorporate bold yet fun, and impactful geometric shapes along with bold colors
Be versatile and applicable to various mediums
Target Audience: On Stage's target audience is diverse and ranges from young adults to middle-aged individuals who are interested in entertainment. Their audience is likely to be creative and appreciate modern and visually striking designs.
Design Elements: The new visual identity should incorporate the following design elements:
Logo: The logo should be a bold and modern representation of the On Stage brand. It should incorporate geometric shapes and bold colors to reflect the company's modern style. The logo should be versatile and easy to recognize, and the typography should be legible.
Color Palette: The color palette should be bold and striking to capture the attention of the audience. The primary colors should be black and white, with bold accent colors such as red, blue, or purple. The colors should complement each other and create a visually cohesive brand identity.
Typography: The typography should be modern and legible, with a sans-serif font. The font should be versatile and applicable to various mediums, such as print and digital.
Imagery: The imagery should be bold and visually striking, incorporating geometric shapes and bold colors. The imagery should be relevant to the entertainment industry and reflect the modern and artsy style of the company.
Logo Explanation
The On Stage logo is a representation of the stage and the audience, encapsulating the essence of entertainment and the relationship between performers and their viewers. The logo is designed to be visually striking and memorable, reflecting the modern and artsy style of the company.
The geometric shapes used in the logo are inspired by the stage and its various elements, including lighting, sound, and set design. The square shapes represents the stage itself and the diversity of acts, performers, and events offered by the On Stage brand, while the circles represent the audience. The use of bold colors and high contrast creates a visually striking effect, capturing the attention of the viewer and evoking a sense of excitement and anticipation.
The On Stage logo is not just a representation of the entertainment industry, but also a celebration of the relationship between performers and their audience. It captures the essence of live entertainment, where performers and audience members come together to share a unique and unforgettable experience. The logo is both inspired and poetic, encapsulating the magic of entertainment and the connection between performers and their viewers.
To create a strong visual identity for On Stage, imagery should be striking, with high contrast and bold colors, and evoke emotions related to entertainment. It should be visually cohesive and unique, with unconventional compositions and unexpected visual elements, setting the brand apart from its competitors. Following these guidelines will ensure the imagery used in the On Stage visual identity is reflective of the company's modern and artsy style, memorable and attention-grabbing.
