The logo conveys a sense of connection and unity, as well as a focus on the importance of vision and eye health. The choice of circles also suggests a modern, sleek aesthetic, while the use of negative space to create the eye shape in the center adds a touch of playfulness and creativity. Overall, the logo communicates the company's commitment to providing stylish, modern eyewear options for women while also emphasizing the importance of vision and eye health.
Wink Eyewear’s color scheme for the women's eyewear company is fuchsia, chartreuse green, purple, lilac, and teal. These colors represent a playful and fun vibe, with the fuchsia and purple adding a touch of femininity. The chartreuse green adds a modern and trendy edge, while the lilac and teal add a sense of calm and balance to the overall aesthetic.
Wink Eyewear
Project Scope: Art Direction, Brand Identity, Copywriting, Design Research
Tools Used: Illustrator, Photoshop, InDesign
Client: Wink Eyewear
Objective: To create a fun, modern, playful, and feminine brand identity for a women's eyewear company that offers a variety of aesthetic, stylish, trendy, and modern frames that can fit a diversity of women's looks, styles, and personalities.
Target Audience: Women of all ages who value style and fashion, and want eyewear that fits their personality, lifestyle, and budget.
Brand Identity: The visual identity should be fun, modern, and playful, incorporating design elements and imagery that appeal to a feminine audience. The brand should communicate a sense of style, fashion, and individuality, while also conveying a sense of quality and affordability.
Guidelines for Imagery: Imagery should be stylish, trendy, and modern, featuring women of different ages, ethnicities, and styles, wearing the eyewear in various settings. The imagery should showcase the frames' unique designs, colors, and shapes, while also portraying the brand's commitment to diversity and inclusivity.
Color Scheme: The color scheme should be bright, bold, and fun, featuring a mix of feminine colors such as pink, purple, and pastels. The color palette should be consistent throughout all marketing materials and should complement the eyewear brand's modern and playful brand identity.
Typography: The typography should be modern, clean, and legible, making use of a sans-serif font that is easy to read. The typography should also be consistent throughout all marketing materials and should complement the eyewear brand's modern and playful brand identity.
Overview
A wink is a typical gesture that can mean a variety of things. It can be playful, flirtatious, whimsical, or tongue-in-cheek in nature. It is well known as a symbol of complicity; another way to say, you get me don’t you? ;)
Wink gets the diversity of women’s personalities and styles and understands their need for self-expression through fashion and accessories, including eyewear. For this reason, Wink’s line of premium eyewear strives to be complicit in women’s journeys of exploring their true selves by offering quality yet affordable eyewear in various colors, shapes, and styles.